The brand had zero citations in ChatGPT and Gemini; Google AI Overviews recommended local competitors. No schema markup existed and OAI-SearchBot was blocked by robots.txt.
- 01robots.txt rules created for OAI-SearchBot and GPTBot
- 02llms.txt structured with service, dentist and location information
- 03LocalBusiness + MedicalBusiness + FAQPage schema added
- 04Answer block written for each treatment page (~220 words/page)
- 05Google Business Profile optimised and review schema connected